Position Summary:

Under the direction of the Senior Director, Engagement Analytics and Annual Giving, the Annual Giving Officer oversees the research, planning, development, implementation, management and ongoing evaluation of a comprehensive, University-wide direct marketing program focused on mail and email solicitations. The incumbent is responsible for overseeing annual fund solicitation strategies, liaising with Faculty and other University colleagues, and participating in planning and implementing annual fundraising campaigns focused on customization, personalization and targeted segmentation.

Primary Responsibilities:

• Implement multiple mail and email solicitation campaigns with an emphasis on segmentation and customization strategies.
• Design and develop a solicitation plan with a focus on the acquisition, reactivation and retention of Annual Fund donors.
• Work in partnership with the Director to create the Annual Giving solicitation plan for the University.
• Act as the resident expert on all Annual Giving (AG) direct marketing (mail and email) solicitation strategies and ensure integration within programs and across units
• Partner with key stakeholders to build content for marketing pieces, including stationary, direct mail appeals, email solicitations, videos, and social media content
• Act as the key liaison with external vendors such as printers, mail fulfillment vendors, designers, translators, etc.
• Oversee the inventory of all stationary related to Annual Giving direct mail programs
• Collaborate on the assessment of AG priorities and funding needs, to ensure proper integration and the leveraging of all McGill fundraising campaigns in accordance with institutional priorities.
• Manage all ad­hoc campaign requests by providing their design and execution, ensuring relevant integration with all other University Advancement (UA) solicitations.
• Work with key stakeholders to identify and solicit new segments of prospective donors for the discretionary funds of the Faculties and central University programs.
• Participate in and/or lead AG training for faculty based staff, e.g., direct marketing, solicitation strategies, needs assessments, etc.
• Participate in University Advancement’s integrated annual planning exercise to lay the groundwork for the strategic development of the AG case for support, emphasizing strategies to acquire, retain and upgrade prospects and donors.
• Participate and lead elements of AG strategic planning with others in the Annual Giving Consortium.
• The list of duties and responsibilities outlined above is representative and not a complete and detailed list of tasks which may be performed by an employee whose position has been matched to this generic job description.

Other Qualifying Skills And/Or Abilities:

• Proven track record in the research, development and implementation of direct marketing solicitation programs.
• Must be results driven, a self starter, and highly motivated and organized with a leadership and interpersonal style that fosters constructive and productive relationships with diverse constituencies.
• Experience in program development, marketing and project management. Ability to analyze and read data, determining and acting on trends.
• Previous experience in a non­profit environment is an asset. Must be client focused, with excellent organizational, listening, problem solving, planning, and priority setting skills.
• Demonstrated ability to work in a dynamic, fast-paced environment and manage multiple projects within tightly prescribed timetables and shifting priorities. Demonstrated ability in a PC environment, proficient using MS Office (Excel, Word, Power Point), client server database software and sound knowledge of social media tools.
• Demonstrated ability to use InDesign and SharePoint.
• Knowledge of French and English: McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level 3-4 (qualifier) on a scale of 0-4.

Additional Information:

• Testing may be administered.
• This is a fixed term contract for one year.

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Bachelor's Degree 3 Years Related Experience /

Annual Salary:

(MPEX Grade 05) $69,430.00 - $86,790.00 - $104,150.00

Job Profile:

MPEX-COM2C - Development & Alumni Relations - Professional 2

Hours per Week:

33.75 (Full time)

Supervisor:

Senior DIrector, Engagement Analytics and Annual Giving

Position End Date (If applicable):

2025-10-31

Deadline to Apply:

2024-06-11